International Action Network on Small Arms

Case Studies

Communications INC was taken on to help IANSA, an international network of civil society organisations against gun violence and pro human safety, to develop a communications campaign in support of its lobbying work.

We began by reforming the small arms issue in accessible and compelling language and ensured that all communications materials reflected this approach. Next, with a view to bringing both the issues and the organisation to the fore, we planned and executed an extensive media campaign aimed at opinion formers in key territories as well as the general public. Finally, based on regular evaluation of the campaign, we developed a long-term strategy to help the issue remain a global priority.

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