IPSO was established to build a greater understanding of how the ocean functions at an earth system level and its role in sustaining life on Earth. The aim of IPSO is to drive change in the way the ocean is managed and protected. Communications INC provides whatever services the organisation needs, for example, brand and publication development, event management and media work. In April 2011 we managed the international media launch of the IPSO State of the Ocean report. It was the biggest ocean story of the year, covered in thousands of media outlets in more than 52 countries.