January 31, 2014

Greenpeace tasked Communications INC with integrating its messaging about marine protected areas (MPAs) into its broader web-based marine communications. We conducted an analysis of all marine communications to establish why MPAs were not well integrated, diagnosed some communications challenges in the existing approach and suggested solutions for overcoming these. We then redrafted all web copy to reflect the new approach.

In a different collaboration, we developed and executed a marketing plan for Greenpeace fisheries campaign on blacklists, devising and placing print and online advertising in various outlets around strategic campaign opportunities, including an International Herald Tribune wrap distributed at a sea fair.

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